The other day I told someone that I'm not a big fan of copywriting. He replied with, "I thought you were a marketer."

It's funny how many people have a very limited view of marketing. People often think of branding, advertising and copywriting. But the fact is a car salesman is a marketer, just as a politician is a marketer, just as a teacher is a marketer.

Marketing is the art and act of telling stories that generate an intended result. We're all marketers.